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Sang Oh Jeon
Partner

- TEL 82 2 6003 7087
- FAX 82 2 6003 7026
- E-MAIL sojeon@yoonyang.com
Biography
Sang Oh Jeon is a Head of Antitrust & Competition Group (partner) at Yoon & Yang LLC, his and main practice area is antitrust & competition.
Mr. Jeon has advised not only major Korean conglomerates such as Samsung, Hyundai Motor, SK, LG, Hanhwa, GS, LS, and Hyundai Department Store but also major multinational corporations such as UBS and Panasonic in responding to the Korea Fair Trade Commission’s investigations regarding various domestic and foreign cartel cases; unfair trade practice cases; violation of the Subcontracting Act; violation of the retail business law; and the franchise business law. In addition, he handles responses to franchise business law investigations, litigations, and consulting for major domestic franchises such as Paris Baguette, Kyochon, BBQ, Mom's Touch, and Puradak. He has been recognized as a Best Lawyer by JoongAng Daily & Korea In-house Council Association (2024), a Client Choice Awards winner by Lexology (2024-2025), a Leading Individual by Chambers and Partners (2024-2025), a Litigation Star by Benchmark Litigation (2024), a Lawyer of the Year (2020) and Leading Lawyer (2020-2025) by Legal Times.
Mr. Jeon has advised not only major Korean conglomerates such as Samsung, Hyundai Motor, SK, LG, Hanhwa, GS, LS, and Hyundai Department Store but also major multinational corporations such as UBS and Panasonic in responding to the Korea Fair Trade Commission’s investigations regarding various domestic and foreign cartel cases; unfair trade practice cases; violation of the Subcontracting Act; violation of the retail business law; and the franchise business law. In addition, he handles responses to franchise business law investigations, litigations, and consulting for major domestic franchises such as Paris Baguette, Kyochon, BBQ, Mom's Touch, and Puradak. He has been recognized as a Best Lawyer by JoongAng Daily & Korea In-house Council Association (2024), a Client Choice Awards winner by Lexology (2024-2025), a Leading Individual by Chambers and Partners (2024-2025), a Litigation Star by Benchmark Litigation (2024), a Lawyer of the Year (2020) and Leading Lawyer (2020-2025) by Legal Times.
Practice Areas
- Antitrust & Competition
- Cartel
- Merger Filings
- Unfair Affiliate Transactions
- Subcontracting
- Distribution
- Antitrust & Competition Compliance
- Antitrust & Competition Litigation
- Abuse of Market Dominance
- Unfair Trade Practices
- Antitrust & Competition Litigation
- Corporte Governance ∙ Conglomerates ∙ Holding Companies
Experience
- 2008-present Yoon & Yang LLC
- 2025-present Outside Director, Oheim & Company Co.,Ltd.
- 2024-present Director, Korea Competition Law Association
- 2022-present Outside Director, Hyundai BNG Steel
- 2021-present Fair Trade Lecturer, The Lawtimes (Legal Edu)
- 2021-present Fair Trade Lecturer, Korean Institute of Certified Public Accountants
- 2021-present Lecturer, Korea Bar Association/Seoul Bar Association
- 2021-present Board Member, Gangnam-gu Sports Council
- 2018-present Non-Government Advisor, International Competition Network
- 2012-present Lecturer, Fair Competition Federation (Fair Trade Act, Subcontracting Act, Large Retail Business Act)
- 2014-23 Legal Advisor and Board Member, Korean Federation of Middle & High School Athletic Associations
- 2014-23 Lecturer, Korea Productivity Center (Fair Trade Act, Subcontracting Act)
- 2013-15 Lecture, Maeil Economy Education Center (Lage Retail Business Act, Franchise Business Act)
- 2005-08 Public-Service Advocate, Ministry of Justice
Education
- 2014 Yonsei University Graduate School of Business (Franchise Expert Program)
- 2013 University of Southern California Gould School of Law (LL.M.)
- 2010 Seoul National University School of Law (Fair Trade Law Research Program)
- 2010 Hanyang University Graduate School of Law (International Trade Law Course completion)
- 2005 Judicial Training & Research Institute
- 2003 Seoul National University (B.A. in Psychology)
Qualifications
Admitted to bar, Korea (2008)
Representative Matters
[Cartel]
- KFTC investigation into cartel related to LTV interest rates
- KFTC investigation into cartel in the government bond market
- KFTC investigation into cartel in indemnity insurance
- KFTC investigation and administrative litigation regarding cartel in the broiler chicken industry
- Administrative litigation over vaccine bid-rigging
- KFTC investigation and administrative litigation on cartel in steel scrap purchasing by rebar companies
- KFTC investigation into cartel in aluminum bidding for Hyundai-Kia Motors
- KFTC investigation into cartel in rebar sales by steelmakers
- KFTC investigation into cartel by Japanese aluminum capacitor manufacturers
- International cartel case involving fuel surcharges
- International cartel case involving marine hoses
- KFTC investigation into cartel in government procurement of system air conditioners (home appliances cartel)
- International cartel case involving LIBOR and other interest rates
- KFTC investigations into cartel in construction projects such as Honam High-Speed Rail, Gyeongin Canal, and Daegu Metro
[Unfair Support & Improper Provision of Benefits]
- KFTC investigation into improper benefit provision to related parties by Hanwha Group affiliates
- KFTC investigation into unfair support among SPC Group affiliates
- KFTC investigation into unfair support and improper benefit provision by Hanjin Group affiliates
- KFTC investigation into improper benefit provision to related parties by Taekwang Group affiliates
- KFTC investigation into unfair support among LS Group affiliates
- KFTC investigation into unfair support among E-Land Group affiliates
- KFTC investigation into unfair support among HiteJinro Group affiliates
- KFTC investigation into unfair support among Dongwon Group affiliates
- KFTC investigation into unfair support among affiliates of Group S
- KFTC investigation into unfair support among affiliates of Group B
- KFTC investigation into unfair support among affiliates of Group D
- KFTC investigation into unfair support among affiliates of Group H
- Compliance advisory services including establishment of internal transaction review committees for major domestic companies
[Subcontracting Act]
- KFTC investigation into unfair subcontracting practices by home appliance companies
- KFTC investigation and administrative litigation regarding unfair subcontracting by Samsung SDI
- KFTC investigation into unfair subcontracting by LG Chem
- KFTC investigation into unfair subcontracting by Hanwha Systems
- KFTC investigation into unfair subcontracting by STX Engine
- KFTC investigation into unfair subcontracting by Dongwon Loex
- KFTC investigation into unfair subcontracting by Daewoo Shipbuilding & Marine Engineering
- KFTC investigation into unfair trade practices by convenience store franchisors
- Legal advisory on bid participation restrictions for major companies
[Franchise Business Act]
- Legal representation and/or advisory in franchise margin lawsuits involving BR Korea, Goobne Chicken, Puradak, Frank Burger, Genesis BBQ, and others
- KFTC investigation and administrative litigation involving Genesis BBQ’s violation of the Franchise Business Act
- KFTC investigation and administrative litigation involving Puradak’s violation of the Franchise Business Act
- KFTC investigation and administrative litigation involving BR Korea’s violation of the Franchise Business Act
- Constitutional petition regarding the enforcement decree of the Franchise Business Act (franchise margin)
[Unfair Trade Practices & Agency Act]
- KFTC investigation into Agency Act violations by automobile companies
- KFTC investigation into Agency Act violations by tire companies
- KFTC investigation into unfair trade practices by electric bus manufacturers/importers
- Legal response to KFTC investigations and damages lawsuits involving unfair trade by telecom companies and smartphone manufacturers
- Damages lawsuit related to unfair trade practices by beverage company N
- KFTC investigation into Agency Act violations by footwear importer A
- Compliance advisory on the Agency Act for affiliates of Groups S and E
[Large-Scale Retail Business Act]
- KFTC investigation into violations of the Large-Scale Retail Business Act by Daiso
- KFTC investigation into violations by Wemakeprice
- KFTC investigation into violations by Hyundai Department Store
- KFTC investigation and consent decision involving Korea Seven
- Legal and compliance advisory for department stores, outlets, convenience stores, and home shopping companies including H, E, S, and G
[Fair Trade-Related Damages Litigation]
- Damages litigation involving elevator cartel
- Damages litigation involving cable manufacturers' cartel
- Damages litigation related to subcontracting violations by a logistics company
- Damages litigation related to vaccine bid-rigging
- Damages litigation involving cartel in plate and coil transportation
[Compliance]
- CP (Compliance Program) consulting for Hyundai Motor Group affiliates
- CP consulting for LG Group affiliates
- CP consulting for Taekwang Group affiliates
- CP consulting for Hanwha Group affiliates
- CP consulting for Toss Group affiliates
- CP consulting for KT Group affiliates
Awards
- Leading Individual, Competition/Antitrust, Chambers and Partners Asia-Pacific (2024-2025)
- Client Choice Awards, Competition, Lexology (2024-2025)
- Litigation Star, Competition/antitrust, Benchmark Litigation Asia-Pacific (2024-2025)
- Best Lawyer, Antitrust & Competition, Korea JoongAng Daily (2024)
- Lawyer of the Year, Antitrust & Competition, Legal Times (2020)
Publications
[Books]
- Subcontracting Law (practical guide to corporate transactions), Fair Competition Federation (Co-author, 2020)
[Academic Papers]
- Korea Chapter, Multi-jurisdictional Updates: Competition, Practical Law, Thomson Reuters (Co-author, 2024-2025)
- Korea Chapter, Antitrust Litigation, Chambers Global Practice Guides, Chambers and Partners (Co-author, 2024)
- Competition Law in South Korea: Overview, Practical Law, Thomson Reuters (Co-author, 2023)
- Korea Chapter, Merger Control, Chambers Global Practice Guides, Chambers and Partners (Co-author, 2023)
- Korea Chapter, Mergers, Cases and Precedents, Global Competition Review (co-author, 2021)
- Korea Chapter, Cartels, Cases and Precedents, Global Competition Review (Co-author, 2021)
- Korea Chapter, Franchise Law Review, Law Business Research (Co-author, 2017-2019)
- Korea Chapter, e-Commerce, Getting the Deal Through, Law Business Research (Co-author, 2017-2019)
- Korea Chapter, Know how - Immunity, Sanction & Settlements, Global Competition Review (Co-author, 2015-2020)
- Applicable Law regarding Tender Cartel and Calculation of Related Sales – Case Study on Economic Law Vol. 9, Economic Law Case Study Association (Co-author, 2015)
- Half Price Real Estate Agent’s Commission and Antitrust Law – Competition and Law, Legal Times (2015)
Languages
Korean and English